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Chairs & Stools

Chairs & Stools

Sectional Seating

Sectional Seating

Sofas & Easy Chairs

Sofas & Easy Chairs

Storage & Shelving

Storage & Shelving

Tables & Desks

Tables & Desks

The Little Things

The Little Things

Interview with the founders

Chris Martin eases back in a Jig Armchair. The design is his
own: twelve thin steel tubes joining forces to create a deceptively
strong and comfortable piece of furniture. Simple, yet
elegant. Fine-boned, yet powerful. Chris Martin is a versatile
designer but also, at heart, a chair man.

– In one sense it’s easy to create a chair. On the other hand,
if you really care about chairs and you want to make a contribution, then it becomes really difficult.
So many great chairs have been made already. It can weigh heavily on your mind sometimes. But there is always some new angle, some new material or some new way to do it. The chair you’re sitting on, for instance, is the Waiter Chair, a chair I designed from the perspective of a waiter. With the Tio Chair I focused purely on the material and the process of making a comfortable chair from wires.

You like the physics and the mathematics?

– I do. I’m actually quite good at seeing things in three dimensions in my mind, working out the angles and calculating the geometry.

These 3D skills come, to some degree, from Martin’s time with
Jasper Morrison. He was working with Morrison in London just
as the British star was gaining traction with a mainstream audience.
One of Martin’s duties was building models.

– Mainly, however, we discussed design. We just talked about
ideas and concepts. At length. There was a nice, slow pace in
the office.

Is Jasper Morrison still an influence?

– Well, I knew from early on that I was more into the Morrison
style of design than, say, the Philippe Starck style. I’m not a
flamboyant designer. I don’t make products that scream. They
kept calling me a minimalist at school, but I’m really more of a

After a year with Jasper Morrison, Chris Martin got his Masters
Degree in furniture design at the Royal College of Art. Next
stop was Stockholm, where he launched a freelance career,
and met Magnus Elebäck.

Since 2009 Chris Martin is co-founder and chief designer at
Massproductions, still based in Stockholm after 16 years.
What does the name Massproductions mean to you?

– Some people think mass production is synonymous with low
quality, but in fact all of the most sophisticated products in
our lives are mass produced, from a Bic Biro to a production
line car. We want to achieve that level of sophistication in our
furniture: High quality in high volumes.
What inspires you?

– I never say no to a factory visit, and I try to spend as much
time with the machines as possible. It’s the processes, the
machinery and the materials that inspire me, rather than some
fantastical vision that I want to turn into reality. My designs
emerge from a very physical reality.

When Chris Martin needs a creative jolt he steps out of his
comfort zone and does something out of character. At one
point he tried building a sofa in carbon fiber. He spent a lot
of time on the design and the end result is stunning – but it’s
made out of steel tubes.

– In the end I returned to a more established material and I’m
quite happy with how it turned out. But it’s important to challenge yourself from time to time. Design should never be easy. The end result should look easy, but I’m never satisfied unless I’ve been struggling at some point in the process. That mental exercise will often lead to something surprisingly simple and beautiful.

One might call your designs timeless.

– Sure, we design high quality, long-lasting furniture and I tend
toward the classical. I don’t do flimsy or whimsical. Our chairs
should look like good chairs 20 years from now, so we build
them to last visually as well as structurally. I like things done
in a straight-forward way, where you look at an object and say
“that’s a logical way of using this material”. There’s too much
going on in the design of good furniture to be a minimalist, but
I certainly avoid all kinds of ornaments. I’ve always been more
interested in volumes and composition. The thing is, if you focus
on function and how the thing is made, and you get that
exactly right, then the form will take care of itself.


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    "All of the most sophisticated products in our lives are mass produced, from a Bic Biro to a production line car. We want to achieve that level of sophistication in our furniture. High quality in high volumes."

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