Massproductions showroomStockholm, Sweden
- Typology Showroom, Studio
- Architect Guise Website
Massproductions new studio and showroom on Hammarby Allégata 51 in Stockholm is shared with lighting company Wästberg. The neighbourhood by the Hammarby Quay is a former industrial area that’s being colonized by creative people and businesses – a natural home for two growing design companies.
No 51 is part of “Allén”, a sleek, dark, neomodernist building designed by Johannes Norlander, with a no-nonsense industrial touch that anchors it in the history of its surroundings. Massproductions and Wästberg share space on the ground floor, where Wästberg’s contemporary lighting and Massproductions’ elegantly utilitarian furniture play off each other.
The interior concept is created by Stockholm architects Guise, with natural light pouring through the window wall and artificial light by Wästberg defining the interior volume. In true modernist fashion, the fundamental components of the building are exposed, with monolithic walls dividing the space and honest, functional materials like concrete and glass dominating.
“You could call it our interpretation of Massproductions’ Modernism 2.0. We wanted to create a clean space with no superfluous embellishment, honest materials and clarity of function, purpose and construction,” says Jani Kristoffersen, co-founder of Guise.